portfolio

Trinity Archie

Copywriter, Marketing Coordinator, and Content writer

Bio

I have a passion for the power of storytelling

I am a multidimensional writer with over four years of experience in journalism, marketing, and social media copywriting. With a portfolio of work comprised of compelling news stories, entertainment articles, e-commerce copywriting, and more, it may be safe to say that I am passionate about all forms of storytelling.

I began my career as a news writer at The Lumberjack newspaper. That challenging but rewarding early career role allowed me to land a position as an editor. From there, I embarked on my journey as a freelancer.

This provided me with the tools needed to diversify my portfolio, master copywriting, and work with more than a few fantastic brands. Below you’ll find samples of my work for The Lumberjack, Static Media, Emphatic.co, and more.

Affiliate Shopping article writing

An excerpt from an affiliate shopping article for a women's lifestyle company known for its brand voice.

The best wellness supplements to enhance your self-care routine

"I think most of us can agree that chocolate tastes amazing, but what if the sweet treat was also amazing for our mental health? Well, believe it or not these DeStress Chocolates from Rae Wellness are great at keeping me calm. They include ashwagandha, which is a powerful medicinal herb that can help you manage stress. ... "

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SEO Article writing

An excerpt from a search engine-optimized article I wrote for Static Media.

The Biggest Bombshells From The Vanessa Bryant Trial

“On January 26, 2020, famed Los Angeles Lakers shooting guard Kobe Bryant, his daughter Gianna Bryant, and seven others died in a tragic helicopter accident. The group was headed to a youth basketball game when pilot Ara Zobayan lost control of the helicopter while navigating through less-than-ideal flying conditions. The crash ultimately … "

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Marketing Email Copywriting

This marketing email was used to promote a back-to-school sale to customers of e-KiRo Kid's Boutique (an e-commerce children's clothing store). This email was part of a marketing campaign that increased traffic to the KiRo Kid’s website by 18%

work

Event coverage

An excerpt from a news article written for Flagstaff's "The Lumberjack" newspaper. This piece covers a city council meeting and provides an overview of my event coverage and reporting experience.

City council in favor of new tobacco law

“The discussion of the Ordinance was part of a Future Agenda Item Request at Tuesday night’s city council meeting. Citizens brought a petition to the council requesting the addition of a grandfather clause. Among these citizens was Miguel Flores, manager of the Cloud Slingers vapor store.

'The reason my company has brought this petition forward is because one day citizens are able to buy something they have been able to for up to two years now, [but] they next day they are not,' Flores said.”

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Social Media Copywritng

I wrote this Facebook copy using Emphatic's content strategy for their client Expivi. This 3D product configuration company wanted to promote a recent collaboration with cosmetics giant L'Oréal.